Cheeseburger Bobby's Franchise Overview
Cheeseburger Bobby’s
We keep things simple for our franchisees, with superior systems that help them operate with ease and efficiency. We prepare you well for running your Cheeseburger Bobby’s business – whether you’re a restaurant industry veteran or just entering the business. From site location and construction through comprehensive training, ongoing consultation and marketing strategies and materials, we’ve got you covered.
There are lots of franchise opportunities out there. Why choose Cheeseburger Bobby’s?
Two words – simple, and delicious.
We keep things simple for our franchisees, with superior systems that help them operate with ease and efficiency. We prepare you well for running your Cheeseburger Bobby’s business – whether you’re a restaurant industry veteran or just entering the business. From site location and construction through comprehensive training, ongoing consultation and marketing strategies and materials, we’ve got you covered.
Our franchisees appreciate our well thought-out systems. Our small, carefully crafted menu enables us to promise our guests that the food will always be fresh – and limits the inventory that franchisees need to stock.
Using the best quality ingredients, prepared with care and respect for our guests, means that our food is always delicious.
Our mission is to be brilliant at the basics.
Here’s what we mean. We prepare terrific meals from scratch, using the best ingredients, to give you and all our guests first class meals at a fair price.
Cheeseburger Bobby’s uses fresh, never frozen, top quality ground beef. Cooked just the way you want it – just when you order it. The best ingredients make our specialty burgers truly special – you can choose toppings like premium cheddar, Swiss and bleu cheeses; thick, crispy bacon; spicy chili, sautéed mushrooms or smoky barbecue sauce, in any combination you like.
We know that no two guests are alike, so we want to be sure that you always get exactly the burger you’re craving. Our Build Your Own Burger Bar offers everything you need to put together the best burger you’ve ever eaten. In fact, there are more than a million ways to dress your burger, thanks to creative combinations of our fresh, plentiful toppings.
Lots of companies throw around the word “fresh” even when they’re using vegetables that have been bagged, treated with preservatives, or ripened with chemicals rather than allowed to grow naturally in the fields. At Cheeseburger Bobby’s, fresh means FRESH. One visit to our Build Your Own Burger Bar and you will see and taste the Cheeseburger Bobby’s difference.
Start with crisp, cool California lettuce, available in leaf form or shredded for you right in our kitchen – no soggy bagged lettuce for our guests. Add a slice or two of plump, juicy tomatoes for outstanding flavor. Just-sliced or -diced red and white onions and banana peppers are the perfect finishing touch. Whenever possible, we buy our produce from local farmers so we can give our guests the freshest, best toppings for their burgers.
And we don’t skimp on the condiments. We could use generic ketchup, mustard and mayonnaise – but our guests deserve better. Frankly, so do our burgers. That’s why you’ll find top of the line brand-name ketchup, mustard and relish in our restaurants.
Not in the mood for a burger? We also offer sizzling hot dogs, delectable chicken sandwiches made with all white breast meat and a menu for the little ones that includes grilled burgers and hot dogs along with grilled cheese and chicken tenders.
All our buns are baked fresh every day. You won’t believe what a difference that makes.
And wait until you taste our French fries! We cut them fresh in our kitchen twice every day, because it would be a crime to freeze these quality potatoes. Bobby chooses Idaho russets because they make the crispest, most golden-delicious French fries you’ll ever taste.
Finally, you can top off any meal with a delightful blast from the past – real frozen custard, the kind your great-grandparents enjoyed. If you’ve never tried frozen custard, think about the best ice cream you’ve ever had, and take it up a notch – imagine it with a richer, creamier texture and a smoother consistency. For a one of a kind dessert experience, Bobby serves his creamy frozen custard in Shakes, Sundaes or Cones.
Cheeseburger Bobby’s Franchise Support includes:
Brand Name Recognition
- Use of Cheeseburger Bobby’s trademark, trade secrets, business systems and designs.
- Marketing support, including retail ads, point-of-sale promotions and our “Partners in Education” program.
Location Analysis
- Assistance with site selection, which is a key element in a successful Cheeseburger Bobby’s restaurant.
Construction, Equipment & Design
- Assistance in the design process of your restaurant, including a contractor and the construction or renovation of your restaurant.
Training
- Four weeks of hands-on experience in operating a Cheeseburger Bobby’s restaurant at BURGER U in Atlanta, Georgia.
Securing the Lease
- Cheeseburger Bobby’s will assist in negotiating your lease.
Here are some frequently asked questions about our franchises. You may have other questions as we move through our process, including information required by the Federal Trade Commission and applicable state laws.
How do I get started?
- The first step is to return the Franchise Evaluation Form included in your Franchise Kit. This does not obligate you to Cheeseburger Bobby’s in any way. The form is simply used to determine mutual compatibility. Upon receipt and review, we will contact you and arrange a personal meeting. If we both agree to proceed, we will give you our Franchise Disclosure Document (FDD) for review. This document contains all the information required by the Federal Trade Commission and/or the particular state in which your Cheeseburger Bobby’s restaurant will be located. A copy of our opportunity is contained in this document. The FDD will enable you to diligently investigate our franchise operation.
What types of opportunities are available?
- Individual and multi-unit franchise opportunities are available.
What would my initial franchise cost?
- The franchise fee is $32,000.
What is the term of my franchise agreement?
- We are prepared to commit to a long-term relationship with you. A 20-year franchise agreement is awarded to qualified franchisees.
Is there a continuing fee?
- Yes, the continuing royalty fee is 5.5% of gross receipts, excluding sales tax.
Is there an advertising fee?
- Yes. Currently the advertising fee is 2% of gross sales, excluding sales taxes, whose use is solely determined by Cheeseburger Bobby’s.
Does Cheeseburger Bobby’s offer financing?
- Cheeseburger Bobby’s will recommend SBA and lending programs, as well as leasing options with third-party sources to qualified franchisees. However, we do not offer direct financing. Qualified prospective franchisees, as Cheeseburger Bobby’s franchisees, may be able to obtain a loan from a third-party institution. The loan amount may vary in respect to the applicant’s credit history, the liquid assets value of the applicant, as well as the cash amount used by the qualified prospective franchisee as its direct contribution to the total investment in the franchise. Equipment leasing is an alternative to reduce the total funds needed, but may be more costly than the loan.
Will I receive assistance in finding a suitable location for my Cheeseburger Bobby’s restaurant?
- Yes. While it is each franchisee’s contractual responsibility to find a suitable location, Cheeseburger Bobby’s representatives will voluntarily assist you in this process. We will collectively review all available options and approve a location that is mutually agreed upon and meets our criteria.
How long does it take to open a Cheeseburger Bobby’s restaurant?
- We hesitate to give a specific time due to the number of variables that exist. Usually a restaurant opening may be completed within 120 days or more from the time a site is leased.
Do I receive training by Cheeseburger Bobby’s?
- Yes, our current training program consists of hands-on experience at Burger U, where you will operate a Cheeseburger Bobby’s restaurant in Atlanta, Georgia. This covers all facets of operating the Cheeseburger Bobby’s business. A Cheeseburger Bobby’s representative will then assist you at the opening of your first restaurant.
Is Cheeseburger Bobby’s equipped for the future?
- Cheeseburger Bobby’s is continuously working to improve your business and our business in order to adapt to an ever-changing world and fast-casual segment. We seek to take advantage of new technology, refine existing systems and react to new market opportunities as they arise. Cheeseburger Bobby’s is an organization with dedicated professionals seeking to make your business a success.
What Does a Cheeseburger Bobby’s Franchise Cost?
To buy a franchise with Cheeseburger Bobby’s, you’ll need to have at least $120,000 in liquid capital. Franchisees can expect to make a total investment of $350,000 – $500,000. *