PLAYTRI Franchise Overview
OWN YOUR OWN TRIATHLON STORE!
Through steady franchise expansion and the acquisition of Endurance House Stores, Playtri has created the largest chain of multisport focused retails stores in the United States with 12 locations in 6 states. Learn how you can OWN YOUR PASSION by becoming a PLAYTRI franchisee.
OUR STORY
In 2000, PLAYTRI was founded as a triathlon coaching company, adding race production in 2004. In 2011 the husband and wife team of Ahmed Zaher and Staci Brode would open the first of 6 PLAYTRI stores. Zaher and Brode, both avid athletes, saw the stores as great places for athletes of all levels to gather in the community. Over time they worked to perfect the model enabling them to help more people reach their health and fitness goals. Zaher brings a wealth of athletic training to the business as a former member of the Egyptian Olympic swim team and 8-time Hawaii Ironman finisher. Trained as a Mechanical Engineer, Zaher has extensive experience as a Shell and Exxon franchisee. Brode holds a Marketing and Business Honors degree from the University of Texas at Austin and found the sport of triathlon in 2001 while looking for a way to get back in shape; and would join Zaher to found PLAYTRI.
Announced in June 2018, PLAYTRI Franchising LLC acquired Endurance House International LLC.
Endurance House was founded in 2006 by Jamie and Tara Osborn to supply gear to people with a passion for triathlons, marathons, swimming and all things endurance. They combined their business and marketing experience into a profitable business and shared the opportunity with others by helping people all over the United States to “Own Their Passion” by becoming Endurance House franchise owners.
This acquisition combines two powerhouses in the world of triathlon retailing into the largest chain of triathlon-focused retail locations in the nation, with 12 locations in 6 states.
Rounding out the leadership team as the CEO of PLAYTRI Franchising is Stephan Brown, an experienced senior executive in the consumer products industry: Humminbird Marine Electronics, the Experimental Aircraft Association and most recently as the 10-year CEO of the Commemorative Air Force, Inc – the largest flying, vintage-military aircraft organization in the world. Brown has competed as an age group triathlete for 32 years and owns the PLAYTRI Colleyville franchise location.
According to Brown, “PLAYTRI Franchising LLC plans to actively expand; with the goal of operating in all 50 U.S. States; training and equipping athletes to reach their fitness goals in the most well-rounded athletic endeavor ever conceived.”
WHY PLAYTRI
Our Philosophy
Coaching and knowledge are the heart of the business. Educating athletes in every aspect of swim/bike/run is the passion that drives our approach and our mission. Offering brick and mortar stores with exceptional service, expansive selection and critical knowledge enable athletes from all backgrounds to have a place they can invest in their health and well being.
Our Market
Our market is the triathlete, runner, cyclist, swimmer and general health enthusiast looking for a one stop shop for all their health needs. We appeal to those looking for education and/or knowledge to get started or stay motivated in a place they can trust to give them guidance for their goal. Anyone who wants to make a conscious investment in their health is a potential client.
Our Model
We love triathlon and multisport, but our goal is to help people find a healthy, sustainable lifestyle. They pick the goal and we help them get there. We offer the knowledge and guidance for a client to reach their goals combined with the equipment and supplies to help them achieve those goals.
Our responsibility is that customers know when they walk in the door, our goal is to meet their health goals not just sell them something. We do this through education of the staff on product knowledge from a coaching perspective.
WHY INVEST
Playtri offers key resources to set up a franchise to be successful:
· Strong vendor partner relationships
· Coaching knowledge combined with retail has proven to be a successful model
· Our buying power enables our franchisees to capitalize on increased margins from vendors
· We offer a consignment program on bikes and wheels to “get you going”. Expansive inventory is crucial to the initial success of a brick and mortar triathlon store and Playtri is committed to making sure our franchisees start off with what they need.
Franchise Details: | |||
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Founded: | 2004 | Franchising Since: | 2018 |
Corporate Office: | 1701 Deming Way #102 Middleton, WI 53562 |
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Industries: | Health and Wellness, Recreation, Fitness, Nutrition, Athletics |