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Vicious Biscuit Inks First Multi-Unit Franchise Development Deal in Alabama

February 07, 2024 // FranchiseMarketingSolutions.com // AUBURN, ALA. – Vicious Biscuit is set to redefine the breakfast scene in Alabama. The brand is excited to announce its newest franchise partners, Brandon and Jenny Miller, with a newly signed franchise development agreement for a location in Auburn, where residents of the city and surrounding areas will soon get to experience Vicious Biscuit’s over-the-top scratch-made biscuits, piled high with bold, chef-inspired ingredients and served with a generous side of Southern hospitality.

The Millers, who have deep roots in the franchise industry, particularly with their successful tenure at Zaxby’s, recognized Auburn’s untapped potential for a concept like Vicious Biscuit. Auburn’s status as a university town brings a diverse population of students, faculty, and residents, along with a bustling activity calendar, filled with university events, sports, and local celebrations.

“We’ve observed a real need for more quality-focused, casual dining options in Auburn, especially for breakfast and brunch,” said Brandon Miller. “Vicious Biscuit’s model of quick, casual service combined with its creative and high-quality biscuit creations is exactly what local residents and the university community have been craving.”

“Vicious Biscuit is not just another restaurant,” adds Jenny Miller. “We see it as a future hotspot for brunch celebrations, family gatherings, and a regular hangout for students and faculty alike.”

“Joining Vicious Biscuit felt like reigniting that initial spark we had with Zaxby’s – the thrill of being part of something fresh,” said Brandon Miller. “We’re thrilled to be part of a brand that values our input and experience, and we can’t wait to introduce this extraordinary dining experience to our community.”

SOURCE Vicious Biscuit

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